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The Bunny World Foundation offers third-party adoption services and a database regarding animal care and maintenance. However, this non-profit is desperately needing an overhaul on its core designs- from inaccessible palettes to overwhelming navigational elements. The goal is to redirect users into a human-centric redesigned site that allows improves the flow of information, helping patrons find their desired outcomes effectively. We conducted heuristic evaluations to elaborate a user-friendly flow, focusing on features we prioritized based on the probability of usage.
Learning about the current webspace is crucial in understanding why the site isn't working and what other competitors offer.
Before interviews we had to prepare usability tests on users navigating the site. We discovered that the website is overall challenging to navigate and not visually pleasing to viewers, which diverges attention. We could eliminate this issue if we redesigned the website navigational tools, such as the header and navigation bars, based off hierarchy, as well as consolidate any information that is not necessary by reducing the amount of pages.
Following this process we worked on developing interview questions. We asked individuals a multitude of questions to build our qualitative data such as online resources or platforms they currently use to learn about animal care or what features they would desire to have on the website.
Below is the website we had to redesign. Through heuristic evaluation we targeted aspects that could effect navigation, functionality, content and aesthetics.
Through testing we encountered issues we hypothesized earlier about our initial evaluations. Users running through the tests provided us with feedback:
Our persona was formed based off an individual motivated to make a difference in the world with a goal to spread awareness on social injustice and animal cruelty.
When creating an experience intended connect with others we had to implement ways to build these relationships. Here are a few of the ideas we came up with:
We designed our user flow with the vital part of the interactions aligned with the organization's mission statement. Because of this, we directed our work towards internal processing of adoption rather than external. We had an idea of creating a forum for users who create an account but given the time frame, we had to prioritize the other flow and did not create the forum.
We ventured to create an innocent and playful aesthetic, embodying the energy often associated with bunnies. I took precise care in building assets we could potentially use in the final prototype.
The wireframes we created followed the adoption process and we wanted to display our navigation elements as cards, information centered. Adoption systems were improved into a three step system and then all bunny care information was consolidated onto one page.
In order to determine the pain points of the website we conducted tests with tasks to discover obstacles. Our results indicated that users had issues finding information on site meaning that consolidating information would bring value to the redesign. The tasks include:
Using the same tasks for the current website and our redesign we were able to compare the results of both. Key findings show:
The final prototype resulted in a fleshed out page that considered all possible outcomes other than the forum. Through testing of the mid-fidelity we changed fonts, increased contrast, fixed inconsistent paddings and improved the desired graphics on the pages.
The redesign of the website improves the overall experience one might expect from a non-profit organization. Through heuristic evaluations, interviews and initial testing we were able to interpret the key features needed to be implemented and what obstacles user's face. The value of creating a human-centric design could promote increased volume on site and potential revenue to the non-profit. By paying close attention to principles of design we determined the result as the best output considering the time frame of the project.